2012...Time For A Change!
Here at Paradise Galleries we decided to upgrade our packaging.
The existing packaging just didn’t quite match the quality of our dolls.
We took some time to interview our graphic designer BJ
and here are some of her thoughts on the redesign.
"Our goal is always to improve and create an EXPERIENCE that matches the fun, creativity and beauty of our amazing dolls!" states BJ, graphic designer at "Team Paradise."
"Our goal is always to improve and create an EXPERIENCE that matches the fun, creativity and beauty of our amazing dolls!" states BJ, graphic designer at "Team Paradise."
In an age when most companies are reducing and cutting corners, our approach
to our new doll packaging was “We need to give our doll lovers MORE!”
"I know the excitement I have when I drive up my driveway and there’s a package with something I love in it, waiting for me. . .Oh WHAT a great feeling that is! This very feeling was the focus when starting the thoughtful process of redesigning theParadise experience and how your new dolls arrive to you." states BJ. "We talked and talked to each other, drank a lot of diet cokes, researched and researched, drew sketches, and made box mockups over and over again until just that right solution was created."
The question, “What do you find inParadise ?” was part of the process too.
"I know the excitement I have when I drive up my driveway and there’s a package with something I love in it, waiting for me. . .Oh WHAT a great feeling that is! This very feeling was the focus when starting the thoughtful process of redesigning the
The question, “What do you find in
(Well, beautiful dolls of course!)
BJ, Graphic Designer at 'Team Paradise' |
"As I walked along the beach one day, (paradise to me) I realized you find flowers and birds and smiles there too! Thus, our new tag line . . ."Where dolls and smiles grow” With that came the creation of a distinctive color palette, a textured paper, an elegant but playful filigree with large daisy flowers and our very own “Bird of Paradise."" states BJ.
Our New Packaging! |
So now when you receive a Paradise Galleries doll from us, you’ll find a completely new styled box, with a special “Gift Box” look and feel, a brand new Certificate of Authenticity in a keepsake pouch, along with the addition of a protective insert printed with our "Paradise Promise." All this was created with YOU in mind. (PLUS! Look on the inside lid of your doll box, there’s a special gift inside that will brighten your day for sure)
Certificate Of Authenticity |
With all of the above, we didn’t stop there, we even considered the shipping box! Yes, we could have done just a plain brown shipping box like everyone else, but we wanted your new doll friends to arrive with a little fanfare and a few reminders from us. . .That each and every Paradise Galleries doll is; Designed from the heart, Handmade with love, Packed with tender loving care...
Decorative Shipping Box |
And best of all . . .
GUARANTEED TO MAKE YOU SMILE!
We hope you like our packaging as much as we did creating it!
GUARANTEED TO MAKE YOU SMILE!
We hope you like our packaging as much as we did creating it!
Recyclable Packaging too! |
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